Video: False Advertising – Honest

Video: False Advertising – Honest

We understand, really, that we live in a world of constant encouragement to have often unattainably high expectations of ourselves and our lives, buoyed by a media that’s owned by corporations willing to promote whatever ideas they believe necessary to sell their products. The problem we have is facing up to the truth of a matter that has become so deeply ingrained into our culture we barely even notice, never mind challenge it. So in their latest video, False Advertising get Honest about, erm, false advertising, and the way we’re expected to mindlessly accept whatever the broadcasters tell us. I guess the only way end this is by telling you that the single is out now, and buying it will make your life infinitely better.

Video: Baby Strange – No Coin To Play

Video: Baby Strange – No Coin To Play

Baby Strange get politically riotous on No Coin To Play, the latest cut from their forthcoming Extended Play EP next month. It echoes the sense of frustration so many of us share at the turmoil following Britain’s recent general election, as we can do nothing more but wait and hope that something resembling actual leadership might emerge from the mess.

Video: Wolf Alice – Yuk Foo

Video: Wolf Alice – Yuk Foo

Well I may have written Wolf Alice off a little bit previously, for being decent but unimaginative sugar-coated grunge-pop. Latest single Yuk Foo is, however, none of those things. Screeching, cursing with a very direct and barely controlled anger, this is not like anything else around at the moment. Add in a simple but disquieting lyric video that builds on the drama, you won’t be forgetting this song anytime soon.

Video: Estrons – Strobe Lights

Video: Estrons – Strobe Lights

Estrons continue to blaze brightly, tearing their way vividly as always through new single Strobe Lights. The video was filmed at their local rehearsal space with help from a few friends, so if you know Cardiff’s music scene pretty well then look out for some familiar faces (and the ever-recognisable My Name Is Ian shirt). The band will be on tour through autumn, including a set as part of Hoyfest at Cardiff’s The Gate theatre on September 30th.

New Release: Kamikaze Girls – Seafoam

New Release: Kamikaze Girls – Seafoam

I’m generally averse to hype bands – if too many people are raving about an artist, they tend to turn out not to be worth my time. Now, call me a hipster if you like, but the truth is that niche music is more interesting and anything that’s accessible enough for all the new music places to love equally, probably isn’t. Occasionally though, something comes along that everyone is talking about just because it’s impossible to ignore. That was Kamikaze GirlsSad EP last year, which as the title suggests, tackles mental health difficulties head on. Now they’re back with debut full length Seafoam , which expands to face a more general disillusionment with being a young person in this modern world, particularly highlighted in the video for Deathcap. While personal factors have contributed to the mood of this album (opener One Young Man is based on real events), it’s the general attitude of just having had enough with the way things are that gives a sense of relatability, and the reason everyone is listening to them. The album is out now via Big Scary Monsters, and the band are on tour next week, including Buffalo in Cardiff on June 29th for DIY Cardiff.

Video: Officers – Born In May

Video: Officers – Born In May

Ended up doing a little bit of retrospection, on account of a strange thought that struck me whilst starting to write this. It seemed unlikely, but thanks to the internet keeping a record of everything, I was easily able to confirm my vague suspicion as being actually true – Officers were the first band I came across when I got back into new music somewhere around five years ago, that I’m still following. I say ‘still’, though I did lose track for a while; they were quiet for a long time and I had to assume they were no more. So imagine my surprise when last year, I picked up Fizzy Blood’s Come Play With Me single at a gig, only to discover that the other side of the 7″ contained Attack. Skip forward a few months, and electronic rock’s seemingly most elusive band have another new single out, Born In May. This one is a bit different to what’s come before, letting go some of their shadowy intensity to expand into something more airy and colourful. Slipping even into shoegaze territory, the song’s release was somehow perfectly timed for what felt like the first day of summer.

Video: Bellevue Days – Secret Love

Video: Bellevue Days – Secret Love

I wanna know who let on to Bellevue Days how I feel about them – oh wait that love isn’t really much of a secret is it? Probably why they’ve never played Cardiff, they’re worried that if I actually meet them I might turn into a stalker. Seriously though one of the most honestly emotional bands around right now, despite the fairly dark ending of this video they offer an uplifting attitude through everything. Secret Love will feature on a new EP, Rosehill which is due for release on July 4th.