If you live around Cardiff, then you know My Name Is Ian for one song; and if you don’t, well then you probably haven’t heard of them at all. I’d say that new album Cincinnati Cola is about to change all that, but if that’s what the band were aiming for, they’d’ve made something a lot less… well, odd. From orchestral/electronic/spoken-word-sounds-like-a-film-quote opener Spring Grove Cemetery, it’s clear this record isn’t meant to be accessible, at least not in any mainstream sense of the word.
That’s not to say that these songs aren’t catchy – in fact, some of the more pop-orientated tracks among the collection are instantly recognisable if you’ve seen the band live recently, Shangri-La And Paradise and lead single Fight, Drink And Watch People Die On TV are two that particularly spring to mind as having been in their set for a while. Once upon a time, great pop music was recognised by earworm songs rather than autotuned vocals and the ‘right image’ – any argument in favour of these songs being considered such though is scuppered anyway by lyrics often constructed of nonsense rhyme. Then take into account that even around the sing-a-longs, the rest of this album is mind-bogglingly strange – as you’re ultimately reminded by final track Merlot Ego (If I Was A Gentoo Penguin, I Would Find You The Smoothest Pebble) ending on two-and-a-half minutes of nothing but erratic bleeps and blips.
But that’s the fun of it, being a fan of My Name Is Ian is almost a cult wherein once you can sing along to In The Best Case Scenario We’d Die At The Same Time (from their previous album), it feels like you’re ‘in’. Saying that, I wouldn’t be surprised if Fight, Drink… becomes the new festival anthem; you can check out the What’s My Age Again-inspired video for that one below. Oh, and if you do live in Cardiff, keep an eye on where they are at the end – working out the punchline before the camera pans up makes it even funnier. Back to the record – Cincinnati Cola is out now via Bubblewrap Records, available digitally by itself or as part of a t-shirt/download/artwork bundle from the label’s website.