Listen to the new tune from False Advertising a few times and it’ll be buzzing ’round your head like – well, incidentally, with a similar momentum to three people racing bicycles ’round the city. Which fittingly enough is exactly what the video for Hey You depicts, as the band escape the daily grind to battle it out on Mobikes.
The song, which highlights a slightly more mellow but intensely catchy side to the band’s lively grunge-pop, features as the opening track on their new EP. I Would Be So Much Happier If I Just Stopped Caring was released yesterday and includes recent singles Not My Fault, It’s Been A While (So Sick) and Honest, alongside new song I Think I Got My Wish.
We understand, really, that we live in a world of constant encouragement to have often unattainably high expectations of ourselves and our lives, buoyed by a media that’s owned by corporations willing to promote whatever ideas they believe necessary to sell their products. The problem we have is facing up to the truth of a matter that has become so deeply ingrained into our culture we barely even notice, never mind challenge it. So in their latest video, False Advertising get Honest about, erm, false advertising, and the way we’re expected to mindlessly accept whatever the broadcasters tell us. I guess the only way end this is by telling you that the single is out now, and buying it will make your life infinitely better.
False Advertising‘s new single was written with some help – quite a lot, in fact. It’s Been A While (So Sick) is part of the Three Minute Heroes project, with the song’s lyrics all written by school children and put to music by the band. Making music can be a great outlet and the campaign encourages young people to use it to share whatever is on their minds, you can find out more about it here. The footage for the video was filmed during False Advertising’s recent trip to South By SouthWest festival in Austin, Texas, as they play their very first overseas shows – appropriately highlighting just how far the band’s creativity has taken them.
Whilst I firmly believe in keeping control of your own destiny; sometimes it’s important to let go, accept that you have no responsibility for the way certain things turn out, just do what you can to live without care for a moment. Which is exactly how False Advertising react to the world in their new video for Not My Fault, a stand-alone single out this Friday (31st March). And if you’re in/around Cardiff, or heading this way for the festival anyway, catch them at Wales Goes Pop! on Easter weekend.