Video: Cloud Nothings – Enter Entirely

Video: Cloud Nothings – Enter Entirely

Music videos are a strange concept – essentially outdated when they’re not even shown on MTV anymore, but arguably more crucial than ever in a world where so many people listen, and especially share music through youtube. Sometimes used to provide lyrics, give a glimpse into an artist’s personality or tell a funny or cute story, rarely do they actually add anything to the music. Cloud Nothings’ clip for latest single Enter Entirely however, does none of those first three things but fits the latter. An abstract mesh of what might be found footage, glazed with crackles and blemishes, provides an immersive experience of woozy visuals that are the perfect accompaniment to match the hazy vibe of this track.